Breyer’s Vanilla Ice Cream Settlement: Are You Eligible for a Share?
Quick View
Company
Conopco, Inc. and Unilever United States, Inc
Why
Product mislabeling
Total Settlement Amount
$8.85M
Maximum Individual Claimant Award
$1 per product (unlimited with proof of purchase or up to $8 without proof of purchase)
Claim Deadline
February 19, 2025
Have you purchased Breyers vanilla ice cream between 2015 and 2023? You might be entitled to a cash payment as part of a recent class action settlement. The lawsuit claims Breyers ice cream vanilla products weren't made with all-natural vanilla flavoring as advertised.
We understand many consumers trust Breyer's ice cream for its quality and natural ingredients. The settlement affects Breyer’s natural vanilla ice cream. While the company denies any wrongdoing, they've agreed to compensate eligible customers who purchased these products during the specified period.
Settlement Overview and Eligibility
A significant legal settlement has been reached with Conopco, Inc., and Unilever United States, Inc., regarding Breyers Natural Vanilla ice cream. The companies have agreed to establish a substantial settlement fund of $8.85 million to address concerns about their vanilla flavoring practices.
The agreement covers all purchases of Breyer’s natural vanilla ice cream products made in the United States between April 21, 2016, and August 14, 2024.
The settlement offers two types of compensation:
With proof of purchase: Eligible customers can receive $1.00 per product with no limit on the number of claims
Without proof of purchase: Customers can claim $1.00 per product up to a maximum of eight products per household
It's important to note that each household is limited to submitting only one claim form. If you have both types of claims (with and without proof of purchase), the benefits will be combined into a single payment. Additionally, if the total value of valid claims exceeds the settlement amount after fees, payments will be reduced proportionally among all claimants.
As part of the settlement terms, Breyers has also agreed to develop a new product formula within 12 months that excludes vanilla flavoring derived from non-vanilla plant sources.
Claim Filing Process
The process to file your claim for the Breyer’s natural vanilla ice cream settlement is straightforward. We want to ensure you understand how to submit your claim before the deadline of February 19, 2025.
We recommend checking your store loyalty apps, such as Walmart+, as they often maintain records of both in-store and online purchases. This documentation can serve as valid proof of purchase for your claim.
You can file your claim either online through the settlement website or by mail. Remember to gather any available documentation before starting the process to maximize your potential compensation.
Consumer Rights and Options
Understanding your rights in the Breyer’s natural vanilla ice cream settlement is crucial for making an informed decision. We want to outline the key options available to affected consumers.
As a potential class member, you have several important choices to consider:
Stay in the Settlement: By remaining in the settlement, you maintain eligibility for compensation while giving up your right to sue separately
Request Exclusion: Submit by October 31, 2024 to preserve your right to pursue individual legal action
File an Objection: Voice concerns about settlement terms while staying eligible for benefits
Take No Action: You'll automatically be included but forfeit both compensation and right to sue
A fairness hearing is scheduled for November 21, 2024, where the court will review whether the settlement terms are reasonable and fair to all parties. If you choose to object, you can present your concerns during this hearing while maintaining your eligibility for settlement benefits.
Conclusion
This Breyer’s Natural Vanilla ice cream settlement offers meaningful compensation for consumers who trusted the brand's natural vanilla claims. Through the $8.85 million settlement fund, affected customers can receive $1.00 per product purchased, with different claim limits based on proof of purchase availability.
Time remains critical as we approach the February 2025 claim deadline. Consumers should review their purchase records, evaluate their options, and take appropriate action based on their situation. The upcoming fairness hearing will ensure the settlement terms remain equitable for all parties involved.